Rankings - Country by Country

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On this page, you can find different country brand rankings and how the information is obtained and analyzed. If there are any other rankings that you feel should be included here, please feel free to write about them in the 'discussion' section. Below you can find descriptions of the rankings included and underneath you can find the rankings for each of these from the past 2 years.

To find out more information about the companies and individuals involved in these rankings, please go to the Experts page.

Anholt–Gfk Roper Nation Brands Index Methodology


Since 1996, Simon Anholt has been working with governments to help them plan policies, strategies, investments and innovations to lead their country towards an improved profile and reputation. Anholt developed the Nation Brands IndexSM (NBI) in 2005 to measure the image and reputation of the world's nations and track their profiles as they rise or fall.

The variables that are taken into consideration by the Anholt-Gfk Roper ranking are:

1. Exports: This determines the public's image of products and services from each country and the extent to which consumers proactively seek or avoid products from each country of origin.

2. Governance: This measures public opinion of the level of national government competency and fairness. It describes individuals' beliefs about each country's government, as well as the government's perceived commitment to global issues such as democracy, justice, poverty and the environment.

3. Culture and Heritage: This reveals global perceptions of each nation's heritage and the level of appreciation for its contemporary culture, including film, music, art, sport and literature.

4. People: Measures the population's reputation in terms of competence, level of education, openness and friendliness and other qualities, as well as perceived levels of potential hostility and discrimination.

5. Tourism: Captures the level of interest in visiting a country and the draw of natural and man-made tourist attractions. Investment and Immigration – Determines the power to attract people to live, work or study in each country and reveals how people perceive a country's economic and social situation.

Anholt–Gfk City Brands Index Methodology

The Anholt-GfK City Brands Index (CBISM) measures the power and appeal of each city’s brand image. The study gives a holistic perspective of each city, looking at six key dimensions: Presence (the city’s international status and standing), Place (its physical aspect), Pre-requisites (basic requirements, such as affordable accommodation and the standard of public amenities), People, Pulse (interesting things to do) and Potential (the economic and educational opportunities).

Position 2013
1 London
2 Sydney
3 Paris
4 New York
5 Rome
6 Washington D.C.
7 Los Angeles
8 Toronto
9 Vienna
10 Melbourne

Bloom Consulting Country Brand Ranking Methodology


Bloom Consulting has conducted the Country Brand Ranking to answer the fundamental issue at the heart of every country, corporation and soul: how does one become attractive? Luckily, the rationale behind such a question for a nation is quite simple. A country wishes to attract interest in order to create wealth.

The main objectives for creating a country brand strategy rely on three main areas (known as the 3T approach):

T1- Attraction of Trade

T2- Attraction of Tourism

T3- Attraction of Talent

However, the ideology and objective behind each one is different and will not work; the 3 objectives are completely antagonistic. For example, one cannot communicate leisure and entertainment to investors at the same time as communicating a qualified and hardworking workforce to potential tourists. They automatically repel each other, thus destroying their core objective. Most of the time, countries try to reach a compromise between the three areas to better understand the objective of the overall strategy.

Bloom Consulting’s methodology separates the 3 objectives (Trade, Tourism and Talent) and treats them individually, not all together as an umbrella strategy. Therefore, it is possible to derive growth projections and calculations in order to better understand the objective of the overall strategy.

One of the few aspects that all Nation Brand and Place Brand practitioners agree on is that Nation Branding and Place Branding have different purposes. The purposes can vary from expert to expert, practitioner to practitioner. According to Bloom Consulting there are 6 different objectives: Experience, Lifestyle, Admiration, Respect, Uniqueness and Advantage, and these can be seen in the Bloom Consulting Country, Region and City Branding Brand Wheel (see diagram on the left).

The Bloom Consulting Country Brand Ranking© is derived from the Bloom Algorithm.

The ranking does not solely try to measure country brand perception. The objective of the ranking is to classify how well each country is doing in terms of branding, that is, to measure how effective their brands are in the most tangible and realistic manner. To classify the effectiveness of each Country Brand, Bloom Consulting analysed 4 key variables for each of the 187 countries featured in the Brand Ranking (see diagram to the left).

Through statistical modelling, Bloom Consulting is able to rank the countries to compare them with one another. The Algorithm takes into consideration each country’s economic level of development. The result is an accurate and objective Brand Ranking based on hard and soft data. Moreover, the Bloom Algorithm takes into consideration a country's performance in Bloom Consulting's rankings from previous years in order to leverage Country Brand equity.

One of the variables included in the Bloom Algorithm is a proprietary tool that was developed by Bloom Consulting - Online Search Demand (OSD ©). This was developed to understand the online behavior of potential tourists and investors. By using the OSD © Tool, Bloom Consulting is able to measure the total global online searches performed specifically for tourism or investment and assess international tourists’ or investors' online behavior and decision making process when selecting a destination. The more online tourism related searches a country has from international tourists or investors, the more appealing it is, regardless of its size or the type of tourism or investment it attracts.

FutureBrand Country Brand Index Methodology


The methodology of FutureBrand consists of:

- Quantitative Research: FutureBrand collected quantitative data from 3600 frequent business and leisure travelers and opinion-formers in 18 countries around the world. FutureBrand examined their international experiences and global perspective to understand the situation in the world today and to provide more information for tourists and potential investors.

- Expert Opinions: FutureBrand gathered the opinions of experts in tourism, export, investment and public policy in different cities.

- Co-creative Insights: crowd-sourcing and an online and co-creative community.

Also, FutureBrand uses the proprietary Hierarchical Decision Model (HDM) to determine how key audiences (including residents, investors, tourists and foreign governments) relate to a country brand, from mere awareness to full advocacy. This model offers insights that help FutureBrand assess how well-developed a brand is, as well as key challenges that need to be addressed. The HDM allows for measurements of a country’s relative performance and progress year-to-year. The particular steps are presented below:

1. Awareness: Do key audiences know that the country exists? How top-of-mind is it?

2. Familiarity: How well do people know the country and its offerings?

3. Associations: What qualities come to mind when people think of the country? Here, we look at five association dimensions: Value System, Quality of Life, Good for Business, Heritage and Culture and Tourism.

4. Preference: How highly do audiences esteem the country? Does it resonate?

5. Consideration: Is the country considered for a visit? What about for investment or to acquire or consume its products?

6. Decision / Visitation: To what extent do people follow through and visit the country or establish a commercial relation?

7. Advocacy: Do visitors recommend the country to family, friends and colleagues?

FutureBrand Country Brand Index Latin America

In 2013, FutureBrand published a Country Brand Index for Latin America. The methodology used is the same as the usual FutureBrand Country Brand Index Methodology, consisting of quantitative research, expert opinions, co-creative insights and the HDM. The results can be seen in the table below.

Position 2013
1 Brazil.png Brazil
2 Argentina.png Argentina
3 Costarica2.png Costa Rica
4 Chile.png Chile
5 Peru.png Peru
6 Mexico.png Mexico
7 Uruguayflag.jpg Uruguay
8 Panama.png Panama
9 Colombia.png Colombia
10 Puertorico.png Puerto Rico

All Country Brand Rankings

Below is a table of country brand rankings from Simon Anholt, Bloom Consulting and FutureBrand. The information can be sorted by country name or the ranking. You can find past and current rankings for individual countries and any further comments that have been made about them by clicking on the individual country names.

Country Rankings
Country Name
Afghanistan2.png Afghanistan
Albania.png Albania
Algeria.png Algeria
Andorra1.png Andorra
Angola.png Angola
Antigua&Barbuda.png Antigua and Barbuda
Argentina.png Argentina
Armenia1.png Armenia
Australia.png Australia
Austria.png Austria
Azerbaijan.png Azerbaijan
Bahamas.png Bahamas
Bahrain.png Bahrain
Bangladesh.png Bangladesh
Barbados.png Barbados
Belarus.png Belarus
Belgium.png Belgium
Belize.png Belize
Benin.png Benin
Bhutan.png Bhutan
Bolivia1.png Bolivia
Bosnia & Herzegovina.png Bosnia and Herzegovina
Botswana2.png Botswana
Brazil.png Brazil
Brunei.png Brunei Darussalam
Bulgaria.png Bulgaria
Burkina Faso.png Burkina Faso
Burundi.png Burundi
Cambodja.png Cambodia
Cameroon.png Cameroon
Canada.png Canada
CapeVerde1.png Cape Verde
CentralAfricanRepublic1.png Central African Republic
Chad1.png Chad
Chile.png Chile
China.png China
Colombia.png Colombia
Comoros.png Comoros
Congo1.png Congo
CostaRica.png Costa Rica
Côte D’Ivoire
Croatia.png Croatia
Cuba.png Cuba
Cyprus.png Cyprus
CzechRepublic.png Czech Republic
DemocraticRepublicofCongo1.png Democratic Republic of the Congo
DemocraticPeoplesRepublicofKorea1.png Democratic People’s Republic of Korea
Denmark.png Denmark
Djibouti1.png Djibouti
Dominica.png Dominica
DominicanRepublic.png Dominican Republic
EastTimor.png East Timor
Ecuador.png Ecuador
Egypt.png Egypt
ElSalvador.png El Salvador
EquitorialGuinea1.png Equatorial Guinea
Eritea1.png Eritrea
Estonia.png Estonia
Ethiopia.png Ethiopia
Fiji.png Fiji
Finland.jpg Finland
France.png France
Gabon1.png Gabon
Gambia.png Gambia
Georgia,.png Georgia
Germany.png Germany
Ghana.png Ghana
Greece.png Greece
Grenada.png Grenada
Guatemala.png Guatemala
Guinea.png Guinea
GuineaBissau1.png Guinea Bissau
Guyana.png Guyana
Haiti1.png Haiti
Honduras.png Honduras
Hongkong.png Hong Kong
Hungary.png Hungary
Iceland.png Iceland
India2.png India
Indonesia.png Indonesia
Iran.png Iran
Iraq1.png Iraq
Ireland.png Ireland
Israel.png Israel
Italy.png Italy
Jamaica1.png Jamaica
Japan.jpg Japan
Jordan.png Jordan
Kazakhstan.png Kazakhstan
Kenya.png Kenya
Kiribati.png Kiribati
Kuwait.png Kuwait
Kyrgyzstan.png Kyrgyzstan
Laos1.png Laos
Latvia.png Latvia
Lebanon.png Lebanon
Lesotho.png Lesotho
Liberia1.png Liberia
Libya1.png Libya
Liechtenstein1.png Liechtenstein
Lithuania.png Lithuania
Luxembourg.png Luxembourg
Macedonia.png Macedonia
Madagascar.png Madagascar
Malawi.png Malawi
Malll.png Malaysia
Maldives.png Maldives
Mali1.png Mali
Malta.png Malta
MarshallIslands.png Marshall Islands
Mauritiana1.png Mauritania
Mauritius.png Mauritius
Mexico.png Mexico
MicronesianIslands.png Micronesia
Monaco1.png Monaco
Mongolia.png Mongolia
Montenegro.png Montenegro
Morocco.png Morocco
Mozambique.png Mozambique
Myanmar.png Myanmar
Namibia1.png Namibia
Nauru1.png Nauru
Nepal.png Nepal
Netherlands.png Netherlands
New zealand.jpg New Zealand
Nicaragua1.png Nicaragua
Niger1.png Niger
Nigeria1.png Nigeria
Norway1.png Norway
Oman.png Oman
Pakistan.png Pakistan
Palau.png Palau
Panama.png Panama
PapuaNewGuinea.png Papua New Guinea
Paraguay.png Paraguay
Peru.png Peru
Philippines.png Philippines|
Poland.png Poland
Portugal.png Portugal
Qatar.png Qatar
RepublicofKorea1.png Republic of Korea
RepublicofMoldova1.png Republic of Moldova
Romania.png Romania
Russia.png Russia
Rwanda.png Rwanda
SaintKitts&Nevis.png Saint Kitts and Nevis
SaintLucia.png Saint Lucia
SaintVincent&TheGrenadines.png Saint Vincent and the Grenadines
Samoa.png Samoa
SanMarino1.png San Marino
SaoTome&Principe.png Sao Tome and Principe
SaudiArabia.png Saudi Arabia
Senegal.png Senegal
Serbia.png Serbia
Seychelles.png Seychelles
SierraLeone.png Sierra Leone
Singapore.png Singapore
Slovakia.png Slovakia
Slovenia.png Slovenia
SolomonIslands.png Solomon Islands
Somalia1.png Somalia
SouthAfrica.png South Africa
SouthKorea.png South Korea
SouthSudan1.png South Sudan
Spain.png Spain
SriLanka.png Sri Lanka
Sudan.png Sudan
Suriname.png Suriname
Swaziland1.png Swaziland
Sweden.jpg Sweden
Switzerland.jpg Switzerland
Syria.png Syria
Tajikistan.png Tajikistan
Tanzania.png Tanzania
Thailand.png Thailand
Togo.png Togo
Tonga.png Tonga
Trinidad&Tobago.png Trinidad and Tobago
Tunisia.png Tunisia
Turkey.png Turkey
Turkmenistan1.png Turkmenistan
Tuvalu1.png Tuvalu
Uganda.png Uganda
Ukraine1.png Ukraine
UnitedArabEmirates.png United Arab Emirates
Uk.png United Kingdom
Usa.png United States of America
Uruguayflag.jpg Uruguay
Uzbekistan.png Uzbekistan
Vanutau.png Vanuatu
Venezuela1.png Venezuela
VietNam.png Vietnam
Yemen.png Yemen
Zambia.png Zambia
Zimbabwe.png Zimbabwe

US State Brand Ranking

The US State Brand Ranking was created by Bloom Consulting and is based on the Bloom Consulting Country Brand Ranking. The Ranking measures the effectiveness of brand strategies used by each of the US states to attract Trade and Tourism. [1]

The table below shows the results of the 2012 US State Brand Rankings for Tourism and Trade. The table can be sorted by State Name, results of the 2012 Tourism Ranking or results of the 2012 Trade Ranking.

US State Brand Rankings
State Name Bloom Consulting Tourism 2012 Bloom Consulting Trade 2012
Alabama.png Alabama 36 32
Alaska.png Alaska 46 41
Arizona.png Arizona 12 15
Arkansas.png Arkansas 30 34
California.png California 1 4
Colorado.png Colorado 10 10
Connecticut.png Connecticut 33 38
Delaware.png Delaware 51 43
Florida.png Florida 2 2
Georgia.png Georgia (State) 7 5
Hawaii.png Hawaii 17 42
Idaho.png Idaho 40 29
Illinois.png Illinois 4 8
Indiana.png Indiana 16 11
Iowa.png Iowa 34 39
Kansas.png Kansas 47 22
Kentucky.png Kentucky 31 28
Louisiana.png Louisiana 27 13
Maine.png Maine 32 48
Maryland.png Maryland 19 17
Massachusetts.png Massachusetts 15 25
Michigan.png Michigan 6 9
Minnesota.png Minnesota 18 31
Mississippi.png Mississippi 37 27
Missouri.png Missouri 23 21
Montana.png Montana 39 49
Nebraska.png Nebraska 45 40
Nevada.png Nevada 14 26
NewHampshire.png New Hampshire 41 46
NewJersey.png New Jersey 11 33
NewMexico.png New Mexico 38 23
NewYork.png New York 3 3
NorthCarolina.png North Carolina 13 7
NorthDakota.png North Dakota 44 45
Ohio.png Ohio 21 6
Oklahoma.png Oklahoma 28 19
Oregon.png Oregon 26 37
Pennsylvania.png Pennsylvania 8 20
RhodeIsland.png Rhode Island 50 51
SouthCarolina.png South Carolina 29 12
SouthDakota.png South Dakota 42 47
Tennessee.png Tennessee 24 14
Texas.png Texas 5 1
Utah.png Utah 35 30
Vermont.png Vermont 48 50
Virginia.png Virginia 9 16
Washington.png Washington 22 18
WashingtonDC.png Washington DC 25 35
WestVirginia.png West Virginia 49 24
Wisconsin.png Wisconsin 20 36
Wyoming.png Wyoming 43 44