Rankings - Country by Country

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On this page, you can find different country brand rankings and how the information is obtained and analyzed. If there are any other rankings that you feel should be included here, please feel free to write about them in the 'discussion' section. Below you can find descriptions of the rankings included and underneath you can find the rankings for each of these from the past 2 years.

To find out more information about the companies and individuals involved in these rankings, please go to the Experts page.

Anholt – Gfk Roper Nation Brands Index Top 10

Position 2014
1 Germany.png Germany
2 Usa.png United States
3 Uk.png United Kingdom
4 France.png France
5 Canada.png Canada
6 Japan.jpg Japan
7 Italy.png Italy
8 Switzerland.png Switzerland
9 Australia.png Australia
10 Sweden.jpg Sweden

Anholt – Gfk City Brands Index Top 10

Position 2013
1 London
2 Sydney
3 Paris
4 New York
5 Rome
6 Washington D.C.
7 Los Angeles
8 Toronto
9 Vienna
10 Melbourne

Anholt – The Good Country Index Top 10

Position 2014
1 Ireland.png Ireland
2 Finland.jpg Finland
3 Switzerland.jpg Switzerland
4 Netherlands.png Netherlands
5 New zealand.jpg New Zealand
6 Sweden.jpg Sweden
7 Uk.png United Kingdom
8 Norway1.png Norway
9 Denmark.png Denmark
10 Belgium.png Belgium

Bloom Consulting – Country Brand Ranking Top 10

Position 2014- 15 Trade
1 Usa.png USA
2 China.png China
3 Uk.png United Kingdom
4 Hongkong.png Hong Kong
5 Singapore.png Singapore
6 France.png France
7 Brazil.png Brazil
8 Australia.png Australia
9 India2.png India
10 Canada.png Canada
Position 2014-15 Tourism
1 Usa.png USA
2 Spain.png Spain
3 Germany.png Germany
4 Hongkong.png Hong Kong
5 France.png France
6 Thailand.png Thailand
7 Australia.png Australia
8 Macao1.gif Macao
9 China.png China
10 Italy.png Italy

FutureBrand – Country Brand Index Top 10

Position 2014
1 Japan.jpg Japan
2 Switzerland.png Switzerland
3 Germany.png Germany
4 Sweden.jpg Sweden
5 Canada.png Canada
6 Norway.png Norway
7 Usa.png USA
8 Australia.png Australia
9 Denmark.png Denmark
10 Austria.png Austria

FutureBrand – Country Brand Index Latin America Top 10

Position 2013
1 Brazil.png Brazil
2 Argentina.png Argentina
3 Costarica2.png Costa Rica
4 Chile.png Chile
5 Peru.png Peru
6 Mexico.png Mexico
7 Uruguayflag.jpg Uruguay
8 Panama.png Panama
9 Colombia.png Colombia
10 Puertorico.png Puerto Rico

East West – Global Index 200 Top 10

Position 2011
1 Singapore.png Singapore
2 Malll.png Malaysia
3 Kuwait.png Kuwait
4 SouthKorea.png South Korea
5 Ireland.png Ireland
6 Canada.png Canada
7 Hongkong.png Hong Kong
8 CzechRepublic.png Czech Republic
9 UnitedArabEmirates.png United Arab Emirates
10 Qatar.png Qatar

Portland Communications – The Soft Power 30 Ranking Top 10

Position 2015
1 Uk.png United Kingdom
2 Germany.png Germany
3 Usa.png United States
4 France.png France
5 Canada.png Canada
6 Australia.png Australia
7 Switzerland.jpg Switzerland
8 Japan.jpg Japan
9 Sweden.jpg Sweden
10 Netherlands.png Netherlands

All Country Brand Rankings

Below is a table of country brand rankings from Simon Anholt, Bloom Consulting, FutureBrand and East West Communications. The information can be sorted by country name or the ranking. You can find past and current rankings for individual countries and any further comments that have been made about them by clicking on the individual country names.

Country Name Country Name Country Name Country Name
Afghanistan2.png Afghanistan Albania.png Albania Algeria.png Algeria Andorra1.png Andorra
Angola.png Angola Antigua&Barbuda.png Antigua and Barbuda Argentina.png Argentina Armenia1.png Armenia
Australia.png Australia Austria.png Austria Azerbaijan.png Azerbaijan Bahamas.png Bahamas
Bahrain.png Bahrain Bangladesh.png Bangladesh Barbados.png Barbados Belarus.png Belarus
Belgium.png Belgium Belize.png Belize Benin.png Benin Bhutan.png Bhutan
Bolivia1.png Bolivia Bosnia & Herzegovina.png Bosnia and Herzegovina Botswana2.png Botswana Brazil.png Brazil
Brunei.png Brunei Darussalam Bulgaria.png Bulgaria Burkina Faso.png Burkina Faso Burundi.png Burundi
Cambodja.png Cambodia Cameroon.png Cameroon Canada.png Canada CapeVerde1.png Cape Verde
CentralAfricanRepublic1.png Central African Republic Chad1.png Chad Chile.png Chile China.png China
Colombia.png Colombia Comoros.png Comoros Congo1.png Congo CostaRica.png Costa Rica
Côte D’Ivoire Croatia.png Croatia Cuba.png Cuba Cyprus.png Cyprus
CzechRepublic.png Czech Republic DemocraticRepublicofCongo1.png Democratic Republic of the Congo DemocraticPeoplesRepublicofKorea1.png Democratic People’s Republic of Korea Denmark.png Denmark
Djibouti1.png Djibouti Dominica.png Dominica DominicanRepublic.png Dominican Republic EastTimor.png East Timor
Ecuador.png Ecuador Egypt.png Egypt ElSalvador.png El Salvador EquitorialGuinea1.png Equatorial Guinea
Eritea1.png Eritrea Estonia.png Estonia Ethiopia.png Ethiopia Fiji.png Fiji
Finland.jpg Finland France.png France Gabon1.png Gabon Gambia.png Gambia
Georgia,.png Georgia Germany.png Germany Ghana.png Ghana Greece.png Greece
Grenada.png Grenada Guatemala.png Guatemala Guinea.png Guinea GuineaBissau1.png Guinea Bissau
Guyana.png Guyana Haiti1.png Haiti Honduras.png Honduras Hongkong.png Hong Kong
Hungary.png Hungary Iceland.png Iceland India2.png India Indonesia.png Indonesia
Iran.png Iran Iraq1.png Iraq Ireland.png Ireland Israel.png Israel
Italy.png Italy Jamaica1.png Jamaica Japan.jpg Japan Jordan.png Jordan
Kazakhstan.png Kazakhstan Kenya.png Kenya Kiribati.png Kiribati Kuwait.png Kuwait
Kyrgyzstan.png Kyrgyzstan Laos1.png Laos Latvia.png Latvia Lebanon.png Lebanon
Lesotho.png Lesotho Liberia1.png Liberia Libya1.png Libya Liechtenstein1.png Liechtenstein
Lithuania.png Lithuania Luxembourg.png Luxembourg Macedonia.png Macedonia Madagascar.png Madagascar
Malawi.png Malawi Malll.png Malaysia Maldives.png Maldives Mali1.png Mali
Malta.png Malta MarshallIslands.png Marshall Islands Mauritiana1.png Mauritania Mauritius.png Mauritius
Mexico.png Mexico MicronesianIslands.png Micronesia Monaco1.png Monaco Mongolia.png Mongolia
Montenegro.png Montenegro Morocco.png Morocco Mozambique.png Mozambique Myanmar.png Myanmar
Namibia1.png Namibia Nauru1.png Nauru Nepal.png Nepal Netherlands.png Netherlands
New zealand.jpg New Zealand Nicaragua1.png Nicaragua Niger1.png Niger Nigeria1.png Nigeria
Norway1.png Norway Oman.png Oman Pakistan.png Pakistan Palau.png Palau
Panama.png Panama PapuaNewGuinea.png Papua New Guinea Paraguay.png Paraguay Peru.png Peru
Philippines.png Philippines| Poland.png Poland Portugal.png Portugal Qatar.png Qatar
RepublicofKorea1.png Republic of Korea RepublicofMoldova1.png Republic of Moldova Romania.png Romania Russia.png Russia
Rwanda.png Rwanda SaintKitts&Nevis.png Saint Kitts and Nevis SaintLucia.png Saint Lucia SaintVincent&TheGrenadines.png Saint Vincent and the Grenadines
Samoa.png Samoa SanMarino1.png San Marino SaoTome&Principe.png Sao Tome and Principe SaudiArabia.png Saudi Arabia
Senegal.png Senegal Serbia.png Serbia Seychelles.png Seychelles SierraLeone.png Sierra Leone
Singapore.png Singapore Slovakia.png Slovakia Slovenia.png Slovenia SolomonIslands.png Solomon Islands
Somalia1.png Somalia SouthAfrica.png South Africa SouthKorea.png South Korea SouthSudan1.png South Sudan
Spain.png Spain SriLanka.png Sri Lanka Sudan.png Sudan Suriname.png Suriname
Swaziland1.png Swaziland Sweden.jpg Sweden Switzerland.jpg Switzerland Syria.png Syria
Tajikistan.png Tajikistan Tanzania.png Tanzania Thailand.png Thailand Togo.png Togo
Tonga.png Tonga Trinidad&Tobago.png Trinidad and Tobago Tunisia.png Tunisia Turkey.png Turkey
Turkmenistan1.png Turkmenistan Tuvalu1.png Tuvalu Uganda.png Uganda Ukraine1.png Ukraine
UnitedArabEmirates.png United Arab Emirates Uk.png United Kingdom Usa.png United States of America Uruguayflag.jpg Uruguay
Uzbekistan.png Uzbekistan Vanutau.png Vanuatu Venezuela1.png Venezuela VietNam.png Vietnam
Yemen.png Yemen Zambia.png Zambia Zimbabwe.png Zimbabwe

US State Brand Ranking 2012

The US State Brand Ranking was created by Bloom Consulting and is based on the Bloom Consulting Country Brand Ranking. The Ranking measures the effectiveness of brand strategies used by each of the US states to attract Trade and Tourism. [1]

The table below shows the results of the 2012 US State Brand Rankings for Tourism and Trade. The table can be sorted by State Name, results of the 2012 Tourism Ranking or results of the 2012 Trade Ranking.

US State Brand Rankings
State Name Bloom Consulting Tourism 2012 Bloom Consulting Trade 2012
Alabama.png Alabama 36 32
Alaska.png Alaska 46 41
Arizona.png Arizona 12 15
Arkansas.png Arkansas 30 34
California.png California 1 4
Colorado.png Colorado 10 10
Connecticut.png Connecticut 33 38
Delaware.png Delaware 51 43
Florida.png Florida 2 2
Georgia.png Georgia (State) 7 5
Hawaii.png Hawaii 17 42
Idaho.png Idaho 40 29
Illinois.png Illinois 4 8
Indiana.png Indiana 16 11
Iowa.png Iowa 34 39
Kansas.png Kansas 47 22
Kentucky.png Kentucky 31 28
Louisiana.png Louisiana 27 13
Maine.png Maine 32 48
Maryland.png Maryland 19 17
Massachusetts.png Massachusetts 15 25
Michigan.png Michigan 6 9
Minnesota.png Minnesota 18 31
Mississippi.png Mississippi 37 27
Missouri.png Missouri 23 21
Montana.png Montana 39 49
Nebraska.png Nebraska 45 40
Nevada.png Nevada 14 26
NewHampshire.png New Hampshire 41 46
NewJersey.png New Jersey 11 33
NewMexico.png New Mexico 38 23
NewYork.png New York 3 3
NorthCarolina.png North Carolina 13 7
NorthDakota.png North Dakota 44 45
Ohio.png Ohio 21 6
Oklahoma.png Oklahoma 28 19
Oregon.png Oregon 26 37
Pennsylvania.png Pennsylvania 8 20
RhodeIsland.png Rhode Island 50 51
SouthCarolina.png South Carolina 29 12
SouthDakota.png South Dakota 42 47
Tennessee.png Tennessee 24 14
Texas.png Texas 5 1
Utah.png Utah 35 30
Vermont.png Vermont 48 50
Virginia.png Virginia 9 16
Washington.png Washington 22 18
WashingtonDC.png Washington DC 25 35
WestVirginia.png West Virginia 49 24
Wisconsin.png Wisconsin 20 36
Wyoming.png Wyoming 43 44