Rankings - Country by Country

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On this page, you can find different country brand rankings and how the information is obtained and analyzed. If there are any other rankings that you feel should be included here, please feel free to write about them in the 'discussion' section. Below you can find descriptions of the rankings included and underneath you can find the rankings for each of these from the past 2 years.

To find out more information about the companies and individuals involved in these rankings, please go to the Experts page.


Contents

Anholt–Gfk Roper Nation Brands Index Methodology

Anholt.jpg

Since 1996, Simon Anholt has been working with governments to help them plan policies, strategies, investments and innovations to lead their country towards an improved profile and reputation. Anholt developed the Nation Brands IndexSM (NBI) in 2005 to measure the image and reputation of the world's nations and track their profiles as they rise or fall.

The variables that are taken into consideration by the Anholt-Gfk Roper ranking are:

1. Exports: This determines the public's image of products and services from each country and the extent to which consumers proactively seek or avoid products from each country of origin.

2. Governance: This measures public opinion of the level of national government competency and fairness. It describes individuals' beliefs about each country's government, as well as the government's perceived commitment to global issues such as democracy, justice, poverty and the environment.

3. Culture and Heritage: This reveals global perceptions of each nation's heritage and the level of appreciation for its contemporary culture, including film, music, art, sport and literature.

4. People: Measures the population's reputation in terms of competence, level of education, openness and friendliness and other qualities, as well as perceived levels of potential hostility and discrimination.

5. Tourism: Captures the level of interest in visiting a country and the draw of natural and man-made tourist attractions. Investment and Immigration – Determines the power to attract people to live, work or study in each country and reveals how people perceive a country's economic and social situation.

Anholt–Gfk City Brands Index Methodology

The Anholt-GfK City Brands Index (CBISM) measures the power and appeal of each city’s brand image. The study gives a holistic perspective of each city, looking at six key dimensions: Presence (the city’s international status and standing), Place (its physical aspect), Pre-requisites (basic requirements, such as affordable accommodation and the standard of public amenities), People, Pulse (interesting things to do) and Potential (the economic and educational opportunities).

Position 2013
1 London
2 Sydney
3 Paris
4 New York
5 Rome
6 Washington D.C.
7 Los Angeles
8 Toronto
9 Vienna
10 Melbourne














Bloom Consulting Country Brand Ranking Methodology

Tourism.gif

Bloom Consulting has conducted the Country Brand Ranking to answer the fundamental issue at the heart of every country, corporation and soul: how does one become attractive? Luckily, the rationale behind such a question for a nation is quite simple. A country wishes to attract interest in order to create wealth.

The main objectives for creating a country brand strategy rely on three main areas (known as the 3T approach):

T1- Attraction of Trade

T2- Attraction of Tourism

T3- Attraction of Talent

However, the ideology and objective behind each one is different and will not work; the 3 objectives are completely antagonistic. For example, one cannot communicate leisure and entertainment to investors at the same time as communicating a qualified and hardworking workforce to potential tourists. They automatically repel each other, thus destroying their core objective. Most of the time, countries try to reach a compromise between the three areas to better understand the objective of the overall strategy.

Bloom Consulting’s methodology separates the 3 objectives (Trade, Tourism and Talent) and treats them individually, not all together as an umbrella strategy. Therefore, it is possible to derive growth projections and calculations in order to better understand the objective of the overall strategy.


Bloomwheel.png
One of the few aspects that all Nation Brand and Place Brand practitioners agree on is that Nation Branding and Place Branding have different purposes. The purposes can vary from expert to expert, practitioner to practitioner. According to Bloom Consulting there are 6 different objectives: Experience, Lifestyle, Admiration, Respect, Uniqueness and Advantage, and these can be seen in the Bloom Consulting Country, Region and City Branding Brand Wheel (see diagram on the left).






Bloomalgorithm.gif
The Bloom Consulting Country Brand Ranking© is derived from the Bloom Algorithm.

The ranking does not solely try to measure country brand perception. The objective of the ranking is to classify how well each country is doing in terms of branding, that is, to measure how effective their brands are in the most tangible and realistic manner. To classify the effectiveness of each Country Brand, Bloom Consulting analysed 4 key variables for each of the 187 countries featured in the Brand Ranking (see diagram to the left).

Through statistical modelling, Bloom Consulting is able to rank the countries to compare them with one another. The Algorithm takes into consideration each country’s economic level of development. The result is an accurate and objective Brand Ranking based on hard and soft data. Moreover, the Bloom Algorithm takes into consideration a country's performance in Bloom Consulting's rankings from previous years in order to leverage Country Brand equity.

One of the variables included in the Bloom Algorithm is a proprietary tool that was developed by Bloom Consulting - Online Search Demand (OSD ©). This was developed to understand the online behavior of potential tourists and investors. By using the OSD © Tool, Bloom Consulting is able to measure the total global online searches performed specifically for tourism or investment and assess international tourists’ or investors' online behavior and decision making process when selecting a destination. The more online tourism related searches a country has from international tourists or investors, the more appealing it is, regardless of its size or the type of tourism or investment it attracts.



FutureBrand Country Brand Index Methodology

Futurebrandindex.png

The methodology of FutureBrand consists of:

- Quantitative Research: FutureBrand collected quantitative data from 3600 frequent business and leisure travelers and opinion-formers in 18 countries around the world. FutureBrand examined their international experiences and global perspective to understand the situation in the world today and to provide more information for tourists and potential investors.

- Expert Opinions: FutureBrand gathered the opinions of experts in tourism, export, investment and public policy in different cities.

- Co-creative Insights: crowd-sourcing and an online and co-creative community.

Also, FutureBrand uses the proprietary Hierarchical Decision Model (HDM) to determine how key audiences (including residents, investors, tourists and foreign governments) relate to a country brand, from mere awareness to full advocacy. This model offers insights that help FutureBrand assess how well-developed a brand is, as well as key challenges that need to be addressed. The HDM allows for measurements of a country’s relative performance and progress year-to-year. The particular steps are presented below:


1. Awareness: Do key audiences know that the country exists? How top-of-mind is it?

2. Familiarity: How well do people know the country and its offerings?

3. Associations: What qualities come to mind when people think of the country? Here, we look at five association dimensions: Value System, Quality of Life, Good for Business, Heritage and Culture and Tourism.

4. Preference: How highly do audiences esteem the country? Does it resonate?

5. Consideration: Is the country considered for a visit? What about for investment or to acquire or consume its products?

6. Decision / Visitation: To what extent do people follow through and visit the country or establish a commercial relation?

7. Advocacy: Do visitors recommend the country to family, friends and colleagues?


FutureBrand Country Brand Index Latin America

Futurebrandlatin.png
In 2013, FutureBrand published a Country Brand Index for Latin America. The methodology used is the same as the usual FutureBrand Country Brand Index Methodology, consisting of quantitative research, expert opinions, co-creative insights and the HDM. The results can be seen in the table below.








Position 2013
1 Brazil.png Brazil
2 Argentina.png Argentina
3 Costarica2.png Costa Rica
4 Chile.png Chile
5 Peru.png Peru
6 Mexico.png Mexico
7 Uruguay.png Uruguay
8 Panama.png Panama
9 Colombia.png Colombia
10 Puertorico.png Puerto Rico















All Country Brand Rankings

Below is a table of country brand rankings from Simon Anholt, Bloom Consulting and FutureBrand. The information can be sorted by country name or the ranking. You can find past and current rankings for individual countries and any further comments that have been made about them by clicking on the individual country names.


Country Rankings
Country Name Anholt – Gfk Roper 2012 Anholt – Gfk Roper 2013 Bloom Consulting Trade 2012 Bloom Consulting Tourism 2012 Bloom Consulting Trade 2013 Bloom Consulting Tourism 2013 FutureBrand 2011 FutureBrand 2012
Afghanistan2.png Afghanistan - - 124 - 123 - - 118
Albania.png Albania - - 95 70 96 82 73 94
Algeria.png Algeria - - 48 121 74 143 85 101
Andorra1.png Andorra - - - - - - - -
Angola.png Angola - - - 117 176 137 - -
Antigua&Barbuda.png Antigua and Barbuda - - 113 119 166 127 - -
Argentina.png Argentina - - 45 40 32 30 - -
Armenia1.png Armenia - - 110 101 115 121 - -
Australia.png Australia 9 9 12 10 11 8 5 6
Austria.png Austria - - 23 11 41 11 17 17
Azerbaijan.png Azerbaijan - - 160 112 172 112 - -
Bahamas.png Bahamas - - 89 79 109 72 41 37
Bahrain.png Bahrain - - 77 78 76 84 94 84
Bangladesh.png Bangladesh - - 85 148 70 160 107 110
Barbados.png Barbados - - 136 80 127 78 36 29
Belarus.png Belarus - - 75 99 85 98 - -
Belgium.png Belgium - - 6 26 13 34 33 31
Belize.png Belize - - 148 114 153 116 49 46
Benin.png Benin - - - - - 163 - -
Bhutan.png Bhutan - - - 144 - 168 - -
Bolivia1.png Bolivia - - - 128 - 138 96 92
Bosnia & Herzegovina.png Bosnia and Herzegovina - - 62 91 103 113 - 82
Botswana2.png Botswana - - 101 98 100 110 53 59
Brazil.png Brazil 20 20 11 47 8 42 31 28
Brunei.png Brunei Darussalam - - 120 124 112 141 - -
Bulgaria.png Bulgaria - - 41 53 61 52 70 79
Burkina Faso.png Burkina Faso - - 116 142 137 165 - -
Burundi.png Burundi - - 152 160 167 187 - -
Cambodja.png Cambodia - - - 75 95 79 83 87
Cameroon.png Cameroon - - - 135 113 156 87 80
Canada.png Canada 5 5 8 18 6 20 1 2
CapeVerde1.png Cape Verde - - 138 131 160 140 - -
CentralAfricanRepublic1.png Central African Republic - - - - - 185 - -
Chad1.png Chad - - 107 - - - 116 -
Chile.png Chile - - 33 54 28 54 34 34
China.png China 23 23 3 4 2 10 65 66
Colombia.png Colombia - - 35 69 29 66 89 85
Comoros.png Comoros - - - 151 - - - -
Congo1.png Congo - - 72 - 122 - - -
CostaRica.png Costa Rica - - 84 72 79 63 24 25
CoteD'Ivoir1.png Côte D’Ivoire - - 121 146 146 154 - -
Croatia.png Croatia - - 70 19 81 27 40 41
Cuba.png Cuba - - - 82 156 76 56 57
Cyprus.png Cyprus - - 44 57 59 65 46 47
CzechRepublic.png Czech Republic - - 47 36 48 36 38 44
DemocraticRepublicofCongo1.png Democratic Republic of the Congo - - 78 - 74 - 103 106
DemocraticPeoplesRepublicofKorea1.png Democratic People’s Republic of Korea - - - - - - - -
Denmark.png Denmark - - 58 42 51 45 15 12
Djibouti1.png Djibouti - - 123 156 155 178 - -
Dominica.png Dominica - - 153 138 169 159 - -
DominicanRepublic.png Dominican Republic - - 71 49 86 49 55 53
EastTimor.png East Timor - - - - - 175 - -
Ecuador.png Ecuador - - - 83 106 77 75 77
Egypt.png Egypt - - - 31 38 22 57 58
ElSalvador.png El Salvador - - 150 96 128 100 109 107
EquitorialGuinea1.png Equatorial Guinea - - 92 - 138 - - -
Eritea1.png Eritrea - - - - - - - -
Estonia.png Estonia - - 54 56 87 57 66 56
Ethiopia.png Ethiopia - - 129 65 129 105 95 102
Fiji.png Fiji - - 147 97 142 104 45 35
Finland.jpg Finland - - 49 39 55 46 8 9
France.png France 4 4 5 3 4 4 9 13
Gabon1.png Gabon - - 131 - 136 - - -
Gambia.png Gambia - - 140 145 165 162 - -
Georgia,.png Georgia - - 87 93 63 103 - -
Germany.png Germany 2 2 7 7 7 3 11 7
Ghana.png Ghana - - 64 95 62 102 91 99
Greece.png Greece - - 66 24 68 16 27 39
Grenada.png Grenada - - 143 130 159 142 - -
Guatemala.png Guatemala - - 97 63 93 71 81 93
Guinea.png Guinea - - 135 - 141 - - -
GuineaBissau1.png Guinea Bissau - - 159 - 173 180 - -
Guyana.png Guyana - - 137 134 149 161 - -
Haiti1.png Haiti - - 149 - 140 - - -
Honduras.png Honduras - - 102 104 107 119 90 96
Hongkong.png Hong Kong - - 9 13 5 13 - -
Hungary.png Hungary - - 28 35 43 39 60 65
Iceland.png Iceland - - 57 86 69 99 19 22
India2.png India 27 31 15 23 10 26 29 42
Indonesia.png Indonesia - - 37 37 27 35 76 78
Iran.png Iran - - - 71 58 81 111 115
Iraq1.png Iraq - - 63 - 56 93 - -
Ireland.png Ireland - - 29 32 47 37 20 21
Israel.png Israel - - 31 51 30 47 28 27
Italy.png Italy 7 7 22 12 22 7 10 15
Jamaica1.png Jamaica - - 99 84 102 73 64 62
Japan.jpg Japan 6 6 30 28 26 24 4 3
Jordan.png Jordan - - 56 60 57 56 71 76
Kazakhstan.png Kazakhstan - - 19 85 37 91 - -
Kenya.png Kenya - - 106 61 111 61 77 74
Kiribati.png Kiribati - - - 158 - 183 - -
Kuwait.png Kuwait - - 117 107 126 123 - -
Kyrgyzstan.png Kyrgyzstan - - - 111 148 131 - -
Laos1.png Laos - - 112 123 - - 80 81
Latvia.png Latvia - - 88 87 92 80 - -
Lebanon.png Lebanon - - 55 41 54 44 63 71
Lesotho.png Lesotho - - 146 143 163 174 - -
Liberia1.png Liberia - - 108 - 125 164 - -
Libya1.png Libya - - - - - - 110 114
Liechtenstein1.png Liechtenstein - - - - - - - -
Lithuania.png Lithuania - - 83 62 83 86 - -
Luxembourg.png Luxembourg - - 2 58 18 62 - -
Macedonia.png Macedonia - - 103 115 124 146 - -
Madagascar.png Madagascar - - 69 120 90 120 - -
Malawi.png Malawi - - 133 - 157 172 - -
Malll.png Malaysia - - 36 14 33 15 43 36
Maldives.png Maldives - - 141 81 139 85 18 16
Mali1.png Mali - - 118 - 119 152 - -
Malta.png Malta - - 53 55 75 53 51 38
MarshallIslands.png Marshall Islands - - - 161 - 186 - -
Mauritiana1.png Mauritania - - 122 - 150 - - -
Mauritius.png Mauritius - - 119 68 118 69 22 20
Mexico.png Mexico - - 25 16 16 19 47 51
MicronesianIslands.png Micronesia - - 156 154 177 176 - -
Monaco1.png Monaco - - - - - - - -
Mongolia.png Mongolia - - 93 108 89 134 - -
Montenegro.png Montenegro - - - 102 101 95 - -
Morocco.png Morocco - - 67 27 50 33 62 61
Mozambique.png Mozambique - - 98 127 84 147 88 89
Myanmar.png Myanmar - - 126 139 104 153 - -
Namibia1.png Namibia - - 114 100 120 107 37 48
Nauru1.png Nauru - - - - - - - -
Nepal.png Nepal - - - 94 134 97 61 70
Netherlands.png Netherlands - - 18 15 17 21 23 18
New zealand.jpg New Zealand - - 80 44 52 38 3 5
Nicaragua1.png Nicaragua - - 115 129 108 133 100 105
Niger1.png Niger - - - - 114 - - -
Nigeria1.png Nigeria - - 39 103 35 114 108 109
Norway1.png Norway - - 27 43 23 40 12 10
Oman.png Oman - - 76 88 78 90 58 55
Pakistan.png Pakistan - - 52 89 49 117 113 117
Palau.png Palau - - - - - 158 - -
Panama.png Panama - - 65 74 82 55 67 64
PapuaNewGuinea.png Papua New Guinea - - 132 159 162 184 - -
Paraguay.png Paraguay - - 128 136 130 125 106 104
Peru.png Peru - - 46 52 34 64 44 40
Philippines.png Philippines - - 82 45 77 51 78 95
Poland.png Poland - - 24 34 24 32 79 75
Portugal.png Portugal - - 59 21 40 23 30 32
Qatar.png Qatar - - 43 - 46 87 72 72
RepublicofKorea1.png Republic of Korea - - 79 25 36 18 - -
RepublicofMoldova1.png Republic of Moldova - - 125 122 131 157 - -
Romania.png Romania - - 34 59 44 74 101 100
Russia.png Russia 22 22 10 20 14 30 82 83
Rwanda.png Rwanda - - 144 118 133 136 102 112
SaintKitts&Nevis.png Saint Kitts and Nevis - - - 125 147 150 - -
SaintLucia.png Saint Lucia - - 134 110 144 130 - -
SaintVincent&TheGrenadines.png Saint Vincent and the Grenadines - - 111 147 168 155 - -
Samoa.png Samoa - - 158 133 175 145 - -
SanMarino1.png San Marino - - - - - - - -
SaoTome&Principe.png Sao Tome and Principe - - - 155 - 182 - -
SaudiArabia.png Saudi Arabia - - 16 38 21 43 69 60
Senegal.png Senegal - - 109 113 117 115 104 90
Serbia.png Serbia - - 61 77 72 96 97 108
Seychelles.png Seychelles - - 127 109 154 122 - -
SierraLeone.png Sierra Leone - - 151 150 158 170 86 88
Singapore.png Singapore - - 21 22 9 17 16 14
Slovakia.png Slovakia - - 74 48 66 60 74 73
Slovenia.png Slovenia - - 96 46 98 48 52 63
SolomonIslands.png Solomon Islands - - 130 137 145 169 - -
Somalia1.png Somalia - - - - - - - 116
SouthAfrica.png South Africa - - 50 33 39 28 35 43
SouthKorea.png South Korea - - - - 36 18 42 49
SouthSudan1.png South Sudan - - - - - - - -
Spain.png Spain - - 13 2 12 2 14 19
SriLanka.png Sri Lanka - - 105 76 105 83 - 67
Sudan.png Sudan - - 42 132 - 151 93 103
Suriname.png Suriname - - - 141 - 166 - -
Swaziland1.png Swaziland - - 142 153 152 171 - -
Sweden.jpg Sweden 10 10 17 30 19 29 7 4
Switzerland.jpg Switzerland 8 8 26 17 31 14 2 1
Syria.png Syria - - 91 - 99 - 92 111
Tajikistan.png Tajikistan - - 139 152 151 177 - -
Tanzania.png Tanzania - - 100 64 88 70 68 68
Thailand.png Thailand - - 32 6 20 6 26 26
Togo.png Togo - - 155 140 161 167 - -
Tonga.png Tonga - - 157 157 170 173 - -
Trinidad&Tobago.png Trinidad and Tobago - - 86 105 94 118 54 54
Tunisia.png Tunisia - - 68 73 65 75 98 91
Turkey.png Turkey - - 14 5 15 9 48 45
Turkmenistan1.png Turkmenistan - - 81 - - - - -
Tuvalu1.png Tuvalu - - - - - - - -
Uganda.png Uganda - - 90 92 97 94 99 97
Ukraine1.png Ukraine - - 40 50 32 68 105 98
UnitedArabEmirates.png United Arab Emirates - - 20 29 25 25 25 23
Uk.png United Kingdom 3 3 4 9 3 5 13 11
Usa.png United States of America 1 1 1 1 1 1 6 8
Uruguay.png Uruguay - - 51 67 64 59 50 52
Uzbekistan.png Uzbekistan - - 104 - 91 - - -
Vanutau.png Vanuatu - - 154 - 171 126 - -
Venezuela1.png Venezuela - - - 90 73 88 84 86
VietNam.png Vietnam - - 38 66 42 58 59 69
Yemen.png Yemen - - 94 116 121 106 - -
Zambia.png Zambia - - 60 126 80 144 - -
Zimbabwe.png Zimbabwe - - 145 106 135 124 112 113

US State Brand Ranking

The US State Brand Ranking was created by Bloom Consulting and is based on the Bloom Consulting Country Brand Ranking. The Ranking measures the effectiveness of brand strategies used by each of the US states to attract Trade and Tourism. [1]

The table below shows the results of the 2012 US State Brand Rankings for Tourism and Trade. The table can be sorted by State Name, results of the 2012 Tourism Ranking or results of the 2012 Trade Ranking.


US State Brand Rankings
State Name Bloom Consulting Tourism 2012 Bloom Consulting Trade 2012
Alabama.png Alabama 36 32
Alaska.png Alaska 46 41
Arizona.png Arizona 12 15
Arkansas.png Arkansas 30 34
California.png California 1 4
Colorado.png Colorado 10 10
Connecticut.png Connecticut 33 38
Delaware.png Delaware 51 43
Florida.png Florida 2 2
Georgia.png Georgia (State) 7 5
Hawaii.png Hawaii 17 42
Idaho.png Idaho 40 29
Illinois.png Illinois 4 8
Indiana.png Indiana 16 11
Iowa.png Iowa 34 39
Kansas.png Kansas 47 22
Kentucky.png Kentucky 31 28
Louisiana.png Louisiana 27 13
Maine.png Maine 32 48
Maryland.png Maryland 19 17
Massachusetts.png Massachusetts 15 25
Michigan.png Michigan 6 9
Minnesota.png Minnesota 18 31
Mississippi.png Mississippi 37 27
Missouri.png Missouri 23 21
Montana.png Montana 39 49
Nebraska.png Nebraska 45 40
Nevada.png Nevada 14 26
NewHampshire.png New Hampshire 41 46
NewJersey.png New Jersey 11 33
NewMexico.png New Mexico 38 23
NewYork.png New York 3 3
NorthCarolina.png North Carolina 13 7
NorthDakota.png North Dakota 44 45
Ohio.png Ohio 21 6
Oklahoma.png Oklahoma 28 19
Oregon.png Oregon 26 37
Pennsylvania.png Pennsylvania 8 20
RhodeIsland.png Rhode Island 50 51
SouthCarolina.png South Carolina 29 12
SouthDakota.png South Dakota 42 47
Tennessee.png Tennessee 24 14
Texas.png Texas 5 1
Utah.png Utah 35 30
Vermont.png Vermont 48 50
Virginia.png Virginia 9 16
Washington.png Washington 22 18
WashingtonDC.png Washington DC 25 35
WestVirginia.png West Virginia 49 24
Wisconsin.png Wisconsin 20 36
Wyoming.png Wyoming 43 44
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