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One might question why there might be any interest in launching a platform like this. Is it worth the effort? The answer is yes: it is worth all effort. To provide information and facilitate the distribution of the latest research within the field, not only benefits the specialists, but it also makes ordinary people aware of the existence of this research area. This is a good opportunity to promote country branding to the citizens and enhances their knowledge about the field, which in fact might lead to the correction of the current misconceptions aboutNation Branding, Country Branding, Place Branding, Geographical Branding, Region Branding, City Branding.
So, what are you waiting for? Lets get started! Read and please participate!
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